Start with a realistic cadence

Choose the channels and publishing frequency your team can support. Assign an owner to each planned item and leave room for necessary revisions.

Connect content to a purpose

Label whether a post explains a product, answers a question, or supports an offer. This makes it easier to check whether the calendar serves the business.

Review results with context

Record what was published and any practical lesson for the next round. Keep the content version, timing, and business context together when discussing performance.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.