Define the business outcome

Write down the customer action the campaign should support and why it matters. Identify the intended market and the offer being presented.

List the required assets

Include the account, approved creative, landing page, and responsible campaign owner. Mark any dependency that must be resolved before launch.

Agree on a review plan

Choose who checks the launch and who can authorize later changes. Keep the reporting questions connected to the business outcome instead of collecting numbers without a purpose.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.