Write the review questions

Ask what the campaign owner wants to understand about customer actions, costs, and the next business decision. Keep each question specific enough to discuss.

Define the context

Record the reporting period, campaign scope, and any limitations in the available information. This makes comparisons easier to interpret.

Turn the review into actions

End each review with the decision, responsible person, and next check. Keep observations separate from explanations that have not yet been confirmed.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.