Record meaningful changes

Capture changes to the offer, creative, audience plan, destination, or account arrangement that affect the campaign discussion. Avoid filling the log with routine noise.

Include the reason and owner

Write what the team was trying to improve and who approved the action. This gives later observations a useful reference point.

Review before another change

Look at the recent history when discussing the next step. A reliable record is more useful than trying to reconstruct decisions from scattered messages.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.