Choose a final approver

Name the person who can approve the product information, creative direction, and destination page. Keep that responsibility visible in the campaign brief.

Review the whole journey

Check the creative, caption, call to action, and landing page together. A clear advertisement can still confuse customers if the next page makes a different promise.

Record the approved version

Save the exact export and the approval date in the campaign folder. If the content changes later, make the new review clear rather than reusing an earlier approval.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.