Choose one message

Define the audience, the customer problem, and the one action you want the viewer to take. Keep supporting details separate from the central message.

Plan the opening and proof

Describe what the viewer should understand at the beginning and what evidence supports the claim. Use accurate product information and permission for any material you include.

Review the final experience

Watch the creative on a phone, check sound and captions, and open the destination page. Make sure the message remains clear without relying on a desktop preview.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.