Check the landing page before a search campaign begins.

Match the advertised offer

Compare the campaign message with the page headline, product details, and next action. Keep business claims consistent and easy for a customer to understand.

Review the mobile journey

Open the destination on a phone and follow the intended action. Check that contact details and important terms are readable without searching through the page.

Assign any corrections

Give each outstanding issue a responsible person and record what needs to change. Recheck the final page when the correction is complete rather than assuming the draft is the delivered version.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.