Make your search campaign brief more useful.

Describe the customer intent

Write down what the customer is trying to solve and which offer answers that need. Separate different products or services when they require a different message.

Connect the message to a page

Choose the destination page and check that its content supports the advertisement. Make the contact or purchase action easy to understand on a phone.

Define the review process

Agree what the team will review after launch and who can authorize changes. Keep the campaign owner, reporting contact, and business approver visible in the brief.

Turn the brief into a useful next step

Bring these notes into the conversation with your team or ADFBM. Keep the selected configuration, the responsible contact, and any open question together. Before an order or change is confirmed, make sure the people doing the work share the same written understanding.

Use the checklist below as a starting point, then adapt it to the business and assets you are authorized to manage. Product details and platform requirements should always be confirmed for the specific setup involved.